![]() While you can trademark a single word from the dictionary, you can only do so if the word does not describe (or misdescribe) the goods or services they are related to. Unlike a patent, which is designed to protect inventions and industrial and aesthetic designs, and copyright, which covers works of art, music and literature, trademark registrations function as a company’s brand identity and differentiate you within the market. #TRADEMARK MY BUSINESS NAME REGISTRATION#This means that multiple people or corporations can hold the same trademark in different classes of goods and services, so make sure you take the time to think through and consult a professional on which classes you should include in your trademark registration application. A successful trademark registration will only apply to the class you identify on your application with each additional class you choose to register in costing an added fee. Trademark applications can be denied for a variety of reasons, like if the mark or phrase is too similar to another company that has trademarked or is in the process of trademarking in the same class of goods and services. In other words, only you are allowed to use the word, phrase, design or business namethat you trademark.Īlmost anything that identifies your business from others can be trademarked, but it has to be specific to your brand. When you register a trademark, you are legally ensuring that you have exclusive rights to the use of the thing you are trademarking. The best way to secure a brand is to trademark it. That’s why it’s critical that businesses protect their brand, and any and all marks that separate their products and services from others. Over time, a company’s brand stands not only for its products and services, but also for its reputation. Businesses leverage their branding to earn new business, deepen customer loyalty, raise money, attract talent, and bargain deals, among others. Apart from perfecting their product or service, businesses develop a signature brand, using colours, slogans, names, and other unique identifiers to differentiate them from others in the marketplace.Ī brand image is a competitive advantage. How much does it cost to register a trademark in Canada?īusinesses looking to find their footing amid competitors and big names work hard to make a lasting impression on their target audience.Top 3 things to remember with trademarks.Submitting an application to trademark your brand.Business name registration vs trademark registration.Benefits of registering your brand as a trademark. ![]()
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